On March 14, 2014, Crown Media Holdings proclaimed that Hallmark Movie Channel would be re-named as Hallmark Movies & Mysteries in October 2014. In rebranding, the firm was trying to distinguish between the two channels, which emphasize different programming. With the new name, Hallmark re-organized a mystery wheel series under the name “Original Mystery Wheel” in 2015, having earlier had one on the Hallmark Channel from 2004 to 2008.
After running some repeats of the Jesse Stone films in 2015, the channel agreed to choose the next two films in the series from Sony Pictures Television. On Monday, November 11, 2015, Hallmark Movie Channel began its first “The Most Wonderful Movies of Christmas” annual programming.
On July 28, 2017, it was announced that Crown Media would add a brand new cable network titled Hallmark Drama, which started on October 1, 2017, and a subscription video on demand streaming service named Hallmark Movies Now on October 3 of that year.