Hallmark Channel’s programming consists of classic and a few modern/original TV series, and original made-for-TV movies. It also broadcasts the Hallmark Hall of Fame collection series. With it’s 2016–2017 programming, the channel selected year-round holidays and seasons segmented programming approach. Thus the channel avoids most channels’ dependence on a single series or permission for success. All primary series and made-for-TV movies are emphasized in a season segment.
Original programs aired on the network include the daytime talk show Home and Family (which began on Freeform when it was known as The Family Channel, in April 1996) and When Calls the Heart (which is based on the stories by Janette Oke). The network’s original programming initially consisted mostly of lifestyle programs and made-for-TV movies; Hallmark Channel was launching its first prime time original scripted series in July 2013, with the premiere of Cedar Cove (which is based on the books by Debbie Macomber).