Disney Channel (formerly called The Disney Channel from 1983 to 1997 and usually shortened to Disney from 1997 to 2002) is an American pay TV network that works as the flagship property of owner Disney Channels Television Group, itself a member of the Disney Media Networks part of The Walt Disney Company.
Disney Channel’s programming consists of original first-run TV series, theatrically published and original made-for-cable movies and select another third-party programming. Disney Channel – which earlier operated as a premium service – initially marketed its programs towards families during the 1980s, and later at younger kids by the 2000s. A majority of Disney Channel’s original programming is aimed at children ages 9–16, while its Disney Junior programs are targeted at kids eight years and under.
As of January 2016, Disney Channel is accessible to around 93.9 million pay-TV households (80.6% of households with at least one TV set) in the United States.